I️ recently read a blog post by Summer Telban called, “5 Key Reasons To Stop Follow/Unfollow” that made me say “GET OUT OF MY HEAD.” It was about the social media trend of follow/unfollow. In a nutshell it’s people who follow you in hopes that you follow back. They then unfollow you a few days later. The point is for them to gain followers. This sucks though for people who are actually genuinely trying to build a business or in my case a blog.
I’ve never been someone who was big on Instagram follower numbers. For the most part I’ve enjoyed stalking my favorite celebs, and looking at my friends pics. I was already a flight attendant when I created my account but I loved posting pics of the new places I was flying to. Most recently pics of my beautiful baby boy, Santana has taken over my account. However, Instagram can be a great tool for those of us wanting to get people to read our blogs.
Once I knew I was going to begin blogging I knew I wanted to connect with other individuals with similar interests as mine. I started seeing “follow loops” for moms/bloggers/influencers. I thought it would be a great way to network with others. I participated in exactly 2 loops and gained a ton of followers only to be unfollowed almost immediately. It was confusing, why would they even bother?
Bloggers Need Bloggers!
Summer really hit the nail on the head when she said that! Imagine being a new blogger (or any blogger) and you get followed by other bloggers especially the ones who have been doing it for awhile. You start feeling good about yourself and you think you might be able to collaborate and exchange ideas and before you can even engage with that person they have unfollowed you. They have pretty much said thanks for the follow, bye. Didn’t even take the time out to get to know you. It could even make someone question his/her own blog like maybe they saw my site and hated it.
I’m actually the type of person who participates in these loops. I go to IG accounts, look through (and like!) pics, and if there is a blog associated with it I read it. I believe in supporting individuals. I read a person’s blog and say to myself “self, I can hang with her.” This is not to say you can’t unfollow a person if you find you don’t like his/her content. But don’t use me to get your numbers up so you can get brand sponsorships.
I love connecting with new and experienced bloggers. Do you have any tips or helpful information to share? How do you feel about the follow/unfollow trend?